William Hill Sports Betting Screenshot

William Hill Sports Betting Review

The name William Hill is synonymous with world-class betting. William Hill Sports Betting is one of the best know bookmakers who have both a high street presence and an online operation. This is especially true for the betting operator’s sports betting section which is one of the best in the world. In fact, ever since the company was founded back in 1934 the competition has been playing catch up with them, but could never really challenge the company which employs more than 16 thousand people these days and has an operating income of £291 million.

The William Hill sports betting establishment currently owns more than 2300 Licensed Betting Offices in the UK, but it is their online sports betting operation which draws the most people these days.  If you want to read a full review of their website then check out our William Hill Sports Betting Review to find out what we think about the site. You can also claim your William Hill Free Bets if you aren’t already a customer of William Hill.

Fully Licensed and Regulated

William Hill is one of those names which you don’t have to check whether it is regulated or not as there is absolutely zero chance that a sports betting operator such as the one founded by William Hill will not be regulated.

The sports betting website is actually operated by WHG (International) Limited, which is a company registered in Gibraltar. This means that William Hill is licensed and regulated by the Gibraltar Gambling Commissioner for customers residing outside Great Britain and by the Gambling Commission for customers in Great Britain.

Page Layout and User Interface

Sports betting websites are often crowded with information and sometimes it is difficult to navigate between menus and find the betting selections that you are looking for. Unfortunately, that also seems to be the case with William Hill, although in their defence, there are so many sports and markets to choose from, that organizing them neatly is next to impossible.

When you first open the site, the first thing which catches your eye is the large selection of in-play or live betting events. This is done for obvious reasons as live betting events change from one moment to another and it is crucial that they are easily accessible.

Immediately under the live betting events is a selection of the top daily betting picks. These are usually the betting selections from the top betting leagues and once again it is sensible to place them in an easily accessible location.

The top section of the site is reserved for the menu containing all the sports on offer, while the right-hand side is reserved for the betting slip, where you can see the odds and potential winnings of your betting selections.

All of the above-mentioned sections are organized as you would like them to be, but what makes the site look cluttered is the fact that there are too many unnecessary banners and promotions which could have been organized better so that they don’t take away focus from the most important sections.

Bonuses and Promotions

William Hill considers its welcome bonus for all first-time clients to be its best promotional offer and we tend to agree. This bonus offer stipulates that new online customers with a minimum deposited stake of £10 at minimum odds of 1/2 can win £30 in free bets. These free bets should be wagered three times with a £10 deposit with any potential winnings from those wagers available for withdrawal immediately after all of your bets have been settled.

Sports Selection

The sports selection at William Hill is great and includes everything from football and horse racing to bandy and hurling. This is because William Hill has always been a sports betting operator and didn’t start as an online casino which later diversified into sports betting for example. Sports betting is in William Hill’s DNA and if you are looking for a top-notch sports wagering experience this is the place for you.

The list of sports at William Hill includes both popular and obscure sports and when you first open their website, you can easily get an idea of just how many sports they offer. They enable betting on football, horse racing, tennis, greyhounds, cricket, American football, Australian Rules, baseball, bowls, boxing, cycling, darts, e-sports, golf, ice hockey, handball, motor racing, pool and many other sports for which we don’t have space here.

In-play Betting

Live betting is a good parameter of how well run a sports betting operator is. The more in-play betting options and markets a betting provider includes, the higher its profile usually is. Similarly, most renowned sports betting operators process, collect and organize live betting data at incredible speeds, and the quicker you get all the relevant information regarding a live bet you want to make, the bigger the chances that the betting provider has a large clientele.

All of these things are true for William Hill, as you would expect, and the betting operator goes even further by trying to include even the most obscure betting events in its live betting selection. For example, when we visited the site, we could notice that football matches between football teams we didn’t know even existed were part of their live betting offer. These included matches between the reserve teams of Randers and Horsens in the Danish Reserve League and the Scottish SPFL Reserve League Cup match between the reserve teams of Queen of the South and Dundee, a match that had no less than 124 events to bet on.

Sports Betting Markets

Since William Hill is the leader in sports betting, it is only logical that it would possess a vast array of sports betting markets to offer to its clients. These markets come organized in different ways depending on the sport you choose and you can also make a custom filter of the markets you most often choose, which can be really useful if you don’t want to go through the myriad of betting selections on offer.

The largest number of markets is usually reserved for popular sports such as football. At the time when we visited the site, we could notice that even less popular matches, such as the match between Oxford City and Tranmere in the early elimination rounds of the FA Cup featured more than 140 markets, which is absolutely mind-boggling. These included markets organized in groups where you can bet on goal totals, scorer/match specials, half markets, handicaps, when a goal will be scored and so on.

Banking Methods

Deposits and withdrawals at William Hill can be done by using several different money transaction methods. These include credit and debit cards such as Visa, MasterCard, and Maestro, and these are usually the most common ways through which clients deposit and withdraw money.

However, William Hill players can also use e-wallets and other money transfer options such as PayPal, Neteller, paysafecard, Skrill, Poli, or they can opt for the William Hill cash direct payment option.


William Hill is a renowned sports betting operator which has been operating for nearly a century and its online sports betting website is only the latest extension of its top-notch sports betting offer.

This legendary betting operator is fully licensed and registered in both Gibraltar and Great Britain, and is a good example of a betting operator which combines security and reliability with enticing bonuses and promotions such as their £30 welcome bonus for new clients.

In terms of sports, William Hill has a large selection of sports to choose from, and these include both regular sports bets and in-play sports betting options. In addition to this, the betting provider enables its punters the chance to bet on lots of different betting markets, and that’s why it is no surprise when you see just how cluttered their website actually is. We would like to see this mended, but that is pretty much the only negative thing that we could find with William Hill.

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